If you’ve been to Chapel Hill or, better yet, live here you know all about A Southern Season. It’s a gourmet food emporium, wine shop, kitchen store, coffee shop, restaurant, cooking school, and more. We’re talking about a 60,000 square foot gastronomic wonderland.
We were honored to get the call to design A Southern Season’s holiday advertising, then instantly petrified about how we were going to be able to cram 36 years of tradition and over 50,000 products into a series of 5″ x 10″ print ads. Luckily, we hit on a creative direction that fused custom illustration with a graphic presentation of their products to form the shapes of iconic holiday imagery. A timeless look for a Chapel Hill institution. The campaign started in early November and continues through the holiday season. Check out a few of our favorite ads below.
Happy Holidays y’all…
Fabulous work! Congratulations to you and great visuals for A Southern Season!
Thanks Susan!
Change can be good and in this case , it is good! Congratulations to you guys for sending the message and keeping their tradition!
Thanks Sally!