We love and live coffee and have had a coffee client for nearly the entire existence of the agency. In 2012 we were hired by Carrboro Coffee Roasters to re-brand and develop packaging and wholesale systems to help them grow. The new brand captures both their straightforward authenticity and sense of place (both at origin and locally), and their new packaging promotes their top tier Direct Relationship coffees as well as other product categories. That same year we launched carrborocoffee.com and provided ongoing marketing and design services until early 2019. Carrboro Coffee is now served and/or sold at over 75 cafes, restaurants and retail shops throughout the area as well as at their flagship locations Open Eye Cafe and Caffe Driade.
It’s incredible to have a client so passionate about coffee, origin and the industry (Scott Conary has been the only American judge at the World Barista Competition since 2007) that brings this global experience to produce exceptional coffee for our local community.
Coffee Unites the World!