JC. Johnny Snack. Chef Currence. Whatever you call him, you say it with a smile. Though based in Oxford, MS, John spent formative time 25 years ago in NC trying to disrupt our music and food scene. We re-connected with John Currence just before he won the James Beard award in '09 and have been handling the branding and marketing of his restaurant empire ever since. We designed his Pickles, Pigs & Whiskey cookbook, brought his style to event posters and pop-ups and launched JC into the world wide web. Lard have mercy.