Durham's Lakewood Avenue Children's School came to us in need of new energy for its branding and marketing efforts. The twenty year old preschool is a special place, with special teachers and administrators and generations of happy families have sent their children to this NAEYC accredited neighborhood school. Custom typography and illustration in our logo match the uniqueness and spirit of the Lakewood experience while capturing a sense of place. The website positions what makes Lakewood different and allows prospective parents to learn more about the curriculum, history and staff as well as openings and the admissions process. A full identity package (business cards, letterhead), merchandise and print ads complete our work for Lakewood.