Rise Biscuits Donuts
Overview
This is the third brand we’ve developed for Tom Ferguson, and it may be our favorite. Tom approached us early in the development of his restaurant concept and said he wanted to combine the flavors of a Southern biscuit kitchen with the hectic feel of a New York deli. We ran with it and created a logo, menu system, mascot, merchandise and website that positioned Rise as the most fun and and flavorful place to start your day. We’re particularly fond of Jane Dough, our part-donut part-biscuit mascot who you can imagine singing “I don’t think you’re ready for this jelly.”