The Splinter Group

Design, marketing and advertising

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About

The Splinter Group began in 2000 after branching off (splintering, if you will) from Disney-owned Mammoth Records. After working together at the record label for twelve years as GM and Creative Director, respectively, Steve Balcom and Lane Wurster decided to get into a more honest line of work — advertising. Our idea was to take what we had learned about branding and marketing music products and offer it to businesses and organizations that were interested in a more creative marketing approach. Nineteen years on, The Splinter Group has stayed true to its mission and has earned a reputation as one of the most agile, creative shops around.

We tell compelling stories about things we believe in, whether it be a shoe company, a restaurant, a brewery, a food brand or a band. We seek to capture the essence of our client’s work (both what they do and how they uniquely do it) and turn that into an easily-understood narrative. The story generally begins with a visual identity and is then conveyed via a variety of modes, generally dependent on budget. While we see ourselves as brand developers, The Splinter Group is a full service agency.  Each and every day you will find us developing brands. designing collateral, building websites, creating content and deploying it, devising PR campaigns and doing just about anything else our clients need or want.

We collaborate closely with our clients, creating custom work that is inspired by their personalities and unique approaches. We undertake this task with a tremendous sense of responsibility and respect. Over the years we’ve developed a few operating beliefs:

1) Marketing can’t be more important to us than it is to the client.

2) The worst type of client is one you don’t care about impressing.

3) The second worst is one who knows exactly what they want.

4) We’ve kept our shop small and we don’t have a B-game. If we can’t give a project our best attention, we’ll pass rather than disappoint.

5) With no disrespect to Keith Richards, Mick Taylor was the Stones’ best lead guitarist.

If you’re still reading this, we should talk…

SOME OF OUR CLIENTS:

ACME
AL’S BURGER SHACK
THE ANIMAL HOSPITAL
ARA
ASHLYN & CO
BE LOUD! SOPHIE FOUNDATION
BIG BAD BREAKFAST
BIG SPOON ROASTERS
BOOMERANG
BYWAY FOODS
CIMG RESIDENTIAL MORTGAGE
CAT’S CRADLE
CARRBORO FARMERS MARKET
CARRBORO UNITED
CENTER FOR ENVIRONMENTAL FARMING SYSTEMS
CITY GROCERY RESTAURANT GROUP
CROOK’S CORNER
THE CRUNKLETON
ELAINE’S ON FRANKLIN
FARM TO FORK PICNIC
FIFTH SEASON GARDENING
FIRSTHAND FOODS
FLYLEAF BOOKS
G.58 CUISINE
GLASSHALFULL
GOODNIGHT BROTHERS
GREAT OAK SCHOOL
HARRIS BEVERAGES
HEYDAY BREWING
INDIO
JAMES CREEK CIDER HOUSE
JETPLANE COFFEE
KITCHEN
LAKEWOOD AVENUE CHILDREN’S SCHOOL
LITTLER
MDPF
MILL HOUSE PROPERTIES
MURPHYS NATURALS
NC CHOICES
OLMAZ JEWELERS
ONLY BURGER
PANCIUTO
PHILOSOPHY FOODS
THE PIG
PIZZERIA MERCATO
PIZZERIA TORO
PRESS
RISE SOUTHERN BISCUITS & RIGHTEOUS CHICKEN
ROOT CELLAR
ROSE’S NOODLES, DUMPLINGS & SWEETS
SOCO PITTSBORO
SEEDS
STARPOINT BREWING
SWEET NEECY
TOWN OF CARRBORO
UNC AYA CANCER PROGRAM
UNIQUITIES
WINE AUTHORITIES
YEP ROC RECORDS

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Contact Us

605 West Main Street #201
Carrboro, NC 27510
p: 919.969.0979 f: 919.969.0971
hello@thesplintergroup.net