First, we listen. Our creative process begins with deep engagement with the client in order to tap into their true voice and essence. What makes them tick? Why do they get up each morning inspired to pursue their goals? Our goal with each of the visual identities we create is to project an image that authentically reflects the client’s unique brand “personality” and set an expectation for positive interaction. A strong visual identity can’t make you like a company or organization, but it can make you want to like it.