Big Bad Breakfast was born in Oxford, Mississippi in 2008 by James Beard Award-winning chef John Currence. After years in fine-dining, Currence set out to give “the most important meal of the day” its due. BBB serves breakfast, lunch and cocktails with a generous amount of Chef Currence’s irreverent attitude on the side. (This should come as no surprise to anyone who has read his Pickles, Pigs & Whiskey cookbook, which narrowly escaped being adorned with a Parental Advisory sticker).

We’ve worked with Big Bad Breakfast since 2012 and have seen the brand grow from a single restaurant to twenty, with several more in the pipeline. Our imprint is all over the brand, including logo, menus, merchandise, website, interior graphics and more. Our creative mind-meld with Currence has yielded clever merchandise, ridiculous postcards, off-beat wall art and lots of laughs along the way.